Request For Proposals (RFP) – Consultant, Retail Audit For Hand Sanitizers On The Ghanaian Market

Summary

[ GHANA JOBS Request Proposals ]ABOUT TFHO

Salary range:N/A, Job type: Contractor/Consultant, Location:Accra, Agency:Total Family Health Organisation. Application close date:Expires Jul 06, 2020

GHANA JOBS Request Proposals

Total Family Health Organisation (TFHO) is an indigenous Ghanaian social marketing organization duly registered in accordance with the laws of Ghana on February 1, 2017. We partner with government, private sector, and civil society is to improve the health of people living in Ghana primarily through implementation of innovative evidence-based interventions that increases access to and utilization of health products and services in a measurable and impactful way. Our key intervention areas include: Reproductive (including family planning and HIV), Maternal, Newborn, and Child Health (RMNCH), communicable and non-communicable diseases, Water Sanitation and Hygiene (WASH), nutrition, and malaria. Social and Behavioral Change Communication (SBCC) and social marketing remains our unique expertise. We utilize our deep insight and skills in SBCC and social marketing to promote positive social and behavior change among individuals and communities using strategies that address the interests of the people we are trying to reach, the obstacles to change and the many forces that influence behavior and choice.   
OUR MISSION
Our Mission is to be a truly Ghanaian organisation that works to improve the health of people primarily through the social marketing of health products and services as well as health communications in a measurable and impactful way

Job Description
Request for Proposals (RFP) – Retail Audit for Hand Sanitizers on the Ghanaian Market

Background
Our interventions and programs employ social marketing techniques and as well as Social and Behavior Change Communication (SBCC) and Provider Based Change Communication (PBCC) activities. 
 
As part of its response to the COVID-19 pandemic, TFHO is working to supply essential commodities, such as hand sanitizers and personal protective equipment (PPE) across communities in Ghana. These essentials, crucial in controlling the spread of Coronavirus disease and other illnesses, are limited in supply to both healthcare providers and the general public. In addition, astronomical price hikes have made these essential items further out of reach for high-risk and vulnerable populations in Ghana. 
 
TFHO has therefore deployed an innovative rapid intervention that will support the scale up of production, distribution, and use of these commodities across Ghana. In close collaboration with two local companies, Kasapreko Company Limited (KCL) and Maxatachem Limited (Maxim), TFHO is leading a private sector engagement activity that will build manufacturing capacity, improve distribution, increase consumer demand and use of hand sanitizer products from these local manufacturers across Ghana. 
 
TFHO is soliciting proposals from research firm/organization capable of undertaking the tasks and producing the deliverables outlined below. TFHO anticipates issuing a fixed price contract for the performance of the work required, submission and acceptance of deliverables.
 
Overview of Activity
This RFP is for a local research organization to plan and conduct a retail audit of pharmacies, Over the Counter Medical Sellers (formerly Licensed Chemical Sellers), groceries shops, and other fact-moving consumer goods (FMCG) outlets across the country. The selected organization will be expected to recruit outlets, collect data, analyze, and report on findings.
 
Preference will be given to firms who can demonstrate that: 

they have successfully conducted similar studies in Ghana, and 
they have the technical resources to accomplish this work in a timely and cost-effective manner.

Methodology
 
a) Objective
The objective of the retail audit is to monitor the impact of our interventions on the retail market dynamics for hand sanitizers nationwide. The indicators to be monitored are:

Proportion of retail outlets carrying hand sanitizers – Disaggregated by region, and retail outlet type
Brands of hand sanitizers available in retail outlets – Disaggregated by region, retail outlet type
Proportion of retail outlets carrying USAID supported hand sanitizer brands (Maxim & KCL sanitizer) – Disaggregated by region and retail outlet type
Retail prices of each brand of hand sanitizers available in the audited retail outlets – Disaggregated by region, retail outlet type, and stock keeping units (SKUs)
Retail sales for each brand of hand sanitizer available in the audited outlets – Disaggregated by region and retail outlet type, and SKUs

b) Targeted retail outlets
Pharmacies, OTCMS, and various categories of grocery outlets (supermarkets, corner shops, etc.) in all 16 regions of Ghana. The recruited sites/outlets will be sentinel sites and all the 3 rounds of audits will be conducted in these same outlets.
 
c)  Frequency of audit
Each of the recruited retail outlets will be audited 3 times/rounds as follows:

First Audit (Baseline): July 2020
Second Audit: September 2020
Third Audit: November 2020

d) Sample size and distribution. 
TFHO has calculated sample sizes for OTCMSs, pharmacies, and groceries stores in each of the ten regions . Below is the regional breakdown of the number and type of retail outlets to be recruited for the audit.

 

e) Research instruments and quality control
The research firm will be responsible for:

Working with TFHO to develop the final instrument for the retail audit,
Recruiting and training data collectors and field supervisors, 
Pretesting instruments, and making any necessary modifications based on field test,
Conducting the retail audit,
Conducting quality assurance and oversight activities during and after data collection,
Reporting the results in accordance with agreed timelines

The research firm will be responsible for implementing quality control measures during fieldwork and for data entry, cleaning, and basic data analysis guided by TFHO, and for assuring data security and confidentiality throughout the activity. Quality control and data security measures should be adequately described in the technical proposal.
 
All survey data will be collected using face-to-face interviews and/or inspection of stock, receipts, etc. No incentives will be provided for survey respondents.
 
f) Informed Consent
The research firm will develop an informed consent form to be used for the retail audit. The firm will be responsible for obtaining informed consent from each respondent when implementing the survey. This is a voluntary survey. Selected participants who do not provide informed consent will not be included in the survey. The informed consent form should stipulate that the study is funded by United States Agency for International Development (USAID) and that the de-identified dataset will be uploaded into a data library to be viewed by authorized researchers. 
 
g) Data Ownership and Rights
This study is funded through USAID, and therefore all data resulting from the studies are subject to United States Government Federal Acquisition Regulation FAR clause 52.227-14, Rights in Data- general: here
 
Scope of work
 
The main responsibilities of the selected research firm are as follows:
i). Develop survey instrument

Review and finalize the research tools with inputs from TFHO
Translate (if required) into relevant local languages
Pretest questionnaires/tools
Provide report on pretest results
Revise/amend and finalize questionnaires/tools as needed based on pretest, in conjunction with TFHO.

ii).  Implement the sampling strategy developed by TFHO

Finalize outlet selection for the retail audit  

iii). Develop detailed implementation plans for carrying out the audit

Develop a plan and schedule for data collection/fieldwork, including all required logistics
Develop a quality control plan
Develop a data security plan

iv). Recruit and organize data collection teams

The research organization should propose how it will recruit and organize the teams, specifying the number of data collectors and supervisors on each team, and their qualifications. 
The research organization will supply TFHO with the CVs of all supervisors, and their inclusion as a team member will be contingent upon TFHO approval. 

v). Prepare field teams to conduct data collection

Develop training manuals for data collectors and supervisors
Train data collectors on survey instruments and data collection and quality control protocols
Recruit and train field supervisors
Develop field work plan

vi). Data collection 

Implement field work for the retail audit, per the agreed timeline
Supervise/coordinate data collection process, including quality control
Follow specified procedures to ensure data quality
Send TFHO weekly data collection field monitoring reports

vii). Code, enter, and clean data 

Input the data, clean and validate the datasets, and perform range and consistency checks. 
Develop a detailed codebook that describes each question, how the variable is set up, and how the responses are coded for the survey dataset. 
Develop a unique identifier code for each survey respondent. The final dataset should not contain identifiers that could link an individual to his or her responses; each respondent should be identified only by a code. 

viii) Process/analyze data and final report

Finalize data reporting formats in collaboration with TFHO
Analyze the data and report (figures, tables, graphs) on all the indicators TFHO is interested in tracking after each round of  the retail audit. 
Provide a final study implementation report summarizing key indicators from analysis, describing all activities completed, final sampling strategies, and describing any variations to the original research plan that were required.

Over the course of the study period, there will be open communication and sharing of information between TFHO and the research firm.
 
Deliverables 
Below is a summary of the key deliverables for each specific task:

Table 3. Summary of specific tasks, deliverables,

Required Skills or Experience
Evaluation Criteria

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How To Apply
Payment Schedule
Payment under this agreement will be made to correspond with the timelines for the frequency of the audit. (point C under Methodology)

First Payment   – 50% upon signing of the contract
Second Payment-30% after the September Retail Audit
Final payment – 20% after the November Retail Audit

Critical Deadlines
Data collection should begin no later than August 1, 2020 and should be completed no later than November 15, 2020 
 
Submission
The offeror should submit a proposal highlighting the following to procurement@tfhoghana.org:

Organizational Capability statement highlighting experience in retail audit and other similar research assignments. 
A detailed timeline for implementing the retail audit.
A detailed budget for the proposed activity using the excel sheet provided. Each sheet must be signed by authorized person and bear the official company stamp.
Valid Company registration documents: Certificate of incorporation and Certificate to Commence business

The closing date is July 6,2020 at 5pm GMT 
Interested consultants can visit https://tfhoghana.org/2020/06/29/tfho-procurement-request-for-proposal-retail-audit-for-hand-sanitizers-on-the-ghanaian-market/ to review complete RFP
Download Retail Audit Budget Template

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